People Drive Your Business: Do You Know What Drives Your People?


By Jennifer Lahey, MSc, Managing Principal at Predictive Success, a proud Member Sponsor of the 2024 WPO Entrepreneurial Excellence Forum

In the dynamic realm of business, where strategies, technologies, and breakthroughs frequently
capture our attention, one undeniable reality stands out: People are the core of every
organization. They craft your products, embody your brand, and elevate your customer experience. However, amidst the complex pursuit of business achievement, a crucial inquiry arises, resonating across both emerging startups and established corporations: Are you genuinely aware of what motivates your employees?

At the core of this inquiry lies the essence of talent optimization—a discipline that transcends
traditional human resources to strategically align your workforce with business objectives. It's about peeling back the layers to discover the motivational and behavioral DNA of your team members. This isn't just about their skills or experiences; it's about understanding their deep-seated drivers, their work styles, and what makes them tick. Imagine the challenge of navigating a ship through uncharted waters without knowledge of the underlying currents. Similarly, managing a business without insight into your team's or candidate’s motivations can lead you into unpredictable territory. Imagine your organization as a vibrant tapestry, each thread representing an employee woven together by their unique motivations, desires, and values. From the thrill-seekers driven by innovation and complex problem-solving to the steady hands craving stability and recognition, or the creative spirits seeking avenues for expression, everyone plays a crucial role. It's like having a secret blueprint for each individual, enabling you to manage, coach, develop, and even plan who'll take the baton next. In today's fiercely competitive job market, wielding such a blueprint gives you an unmatched edge. Whether you're sifting through a cozy pool of three candidates or navigating a sea of 300, the Predictive Index (PI) is your trusty compass. It empowers you with the confidence to make swift, pinpointed hiring decisions. By spotlighting candidates whose natural behaviors and cognitive agility are a perfect fit for success in their roles, PI not only predicts who will shine but also who's likely to stick around for the adventure ahead. Buckle up, because with PI, you're not just filling roles; you're curating a powerhouse team ready to conquer the long haul.

The WPO community is rich with stories of transformation and success, many of which have been powered by the insights and strategies derived from Founding Partner Predictive Success. A standout Client story features a leader of a healthcare company grappling with high turnover and employee disengagement. She looked to PI for guidance. The insights she gained prompted an extensive revamp of recruitment processes and team design, leading to a significant decrease in turnover and a 50% increase in employee satisfaction and performance. Another success story emerges from a manufacturing company. With PI's help, she uncovered leadership team mismatches that were suppressing innovation. Reorganizing the team with insights from PI not only spurred innovation but also resulted in a 20% boost in operational efficiency and responsiveness to the market, plus a savings of $10,000 in indirect training and time costs. These examples underscore the profound impact of the Predictive Index when applied by visionary leaders, reflecting a growing trend towards embracing data-driven talent optimization as a crucial lever for organizational growth and resilience.

The stories of transformation all stem with the power of knowing what drives your people which extends far beyond individual satisfaction. It's the key to assembling high-functioning teams, where the sum is indeed greater than its parts. When individuals are aligned with roles that ignite their passions and teams are constructed with complementary strengths, you unlock a level of synergy and productivity that can catapult your business to new heights. It's about creating a workplace where every person feels understood, valued, and strategically placed to contribute their best work. The question, "Do you know what drives your people?" is not just a call to reflection but a clarion call to action. It's an invitation to embark on a journey of discovery, to invest in understanding the human engine of your enterprise. For in the heartbeats of your team lies the rhythm of your business success, and by tuning into what drives them, you set the stage for a symphony of achievements that resonate far beyond the bottom line.


About the Author

Jennifer Lahey, MSc

Managing Principal, Predictive Success

Predictive Success Corporation stands as a beacon in the realm of international management consulting, holding the prestigious title of the largest Founding Partner of The Predictive Index® globally. Nestled in Whitby (Toronto), Ontario, within the innovative Success Centre, and boasting a network of offices spanning North America, Predictive Success Corporation marks its presence with a blend of local charm and international reach. Catering to an impressive roster of 1000+ clients, the company has cemented its reputation across diverse sectors, demonstrating versatility and a deep understanding of various industry dynamics. 

At its core, Predictive Success Corporation is driven by a mission to revolutionize how organizations approach talent optimization. Recognizing that people are the most valuable asset in any business, the company has meticulously crafted a comprehensive suite of solutions. These solutions are grounded in time-tested talent optimization methodologies, enriched with insightful knowledge-sharing programs, and powered by an advanced integrated technology platform. This holistic approach ensures that leaders are not just equipped with data but are also imbued with the necessary skills to make strategic investments in their workforce. The essence of Predictive Success Corporation’s service offering lies in its ability to tailor its expertise to the unique challenges and aspirations of each client. Whether it's a nimble start-up or a conglomerate with revenues surpassing the $1 billion mark, the company’s industry-leading team of management consultants is committed to forging partnerships that transcend traditional consulting paradigms. By solving pressing people challenges and imparting wisdom on critical leadership competencies, Predictive Success Corporation enables leaders to hire with certainty, lead with purpose, foster cohesive teams, and sustain engagement levels among their workforce.

What truly sets Predictive Success Corporation apart is its unwavering commitment to client success. Through the deployment of proven talent optimization methodologies, the company has played a pivotal role in transforming organizational cultures, enhancing team dynamics, and elevating overall performance levels. Client testimonials abound with stories of breakthrough achievements in hiring accuracy, leadership effectiveness, team synergy, and employee engagement, all attributing their success to the partnership with Predictive Success Corporation. Client success stories here.

As a family-owned enterprise, Predictive Success Corporation is looking toward the future with a firm commitment to advancing the field of talent optimization. The company constantly monitors the changing landscape of work and leadership, preparing to launch innovative solutions that cater to the evolving requirements of businesses in a complex and dynamic global marketplace. It envisions a world where every organization can fully leverage the capabilities of its workforce. Standing at the forefront of management consulting excellence, Predictive Success Corporation has established a remarkable history of enabling leaders and organizations to reach unparalleled heights of achievement. With its holistic offerings, a team of experts, and forward-thinking strategies, the company emerges as a dependable ally for companies seeking to master the intricacies of talent optimization and secure lasting success. 

Contact Jennifer ( or 905.430.9788 x 117) today to learn more. Don't miss out on this opportunity to unlock the full potential of your workforce.