Lee Courchesne
President & Founder | liV Agency
Montreal III Chapter
What inspired you to start your business?
To create educational content that would impact physician's behaviors and ultimately, patients' lives.
What challenges have you faced as a woman in business?
The needs to always be creative, the importance of employee retention and to find talent in a very competitive, yet niched environment.
What’s the best business advice you’ve ever received?
Always say "YES!" and then, figure out.
What lesson have you learned that you can share with other women entrepreneurs?
Push through! when there is lot of work (piles of files, etc), there is no other secret than to work hard and have fun at what you do. Since we spend so much time at work, let's keep smiling and be passionate about what we do!
In what ways has your membership in WPO impacted your personal or professional life?
I have met strong, influential and very kind women. They are inspiring and supportive. They are highly inspiring. I feel very lucky.
What are your goals and aspirations moving forward?
To have more time to enjoy life (I am already pretty good at it), to take better care of myself and to appreciate everything that life has offered me.
About liV Agency:
For over a decade, liV Agency has been expediting HCP learning about key medical advances in healthcare, and inspiring real clinical practice change. To learn more, visit https://www.livagency.ca/.